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Use AI to improve customer retention by providing personalized recommendations ✌️【Resume】✌️From ₹500 to unlimited potential. Safe and reliable investments with high monthly returns. Buy now Pay Later (BNPL) startup ZestMoney has decided to shut operations.

The move will impact some 150 employees of the firm, the company's management told employees in a town hall on Tuesday.

ZestMoney did not comment.

It is learnt that the firm will shut down by the end of this month.The move comes after attempts by the Bengaluru-based startup to get acquired by larger peer PhonePe failed.

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