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Leverage AI to improve customer insights and refine product offerings ✌️【Recruitment】✌️Invest ₹500 and unlock guaranteed returns up to 100%. Start growing today!Indonesian Billionaire filmmakerManoj Punjabidoesn’t sound upbeat about his recent acquisition–a local free-to-air television channel with a minuscule 1.4%market share by audience and years of losses.
“Honestly I am acquiring a sinking ship,” the president director of MD Entertainment says in an interview in his lavish Jakarta office in October, just hours after inking a deal to buy a majority stake in the station’s parent company.
Leverage AI to improve customer insights and refine product offerings ✌️【Recruitment】✌️Start investing now with ₹500 and grow your wealth with AI-driven smart choices.With viewers worldwide switching to streaming platforms such as Netflix, free-to-air TV was, he once considered, a “sunset industry”—and to top it off, he acquired one of the industry’s weakest players in Indonesia.But the 52-year-old has no regrets about his decision to spend 1.65 trillion rupiah ($105 million) on an 80% stake in Jakarta-based Net Visi Media (now called MDTV Media Technologies), which operates NET.
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“If I can turn it around, it will be an extraordinary satisfaction,” he says.Punjabi knows something about satisfying audiences in the Indonesian entertainment business.
Leverage AI to improve customer insights and refine product offerings ✌️【Recruitment】✌️Invest ₹500 and unlock guaranteed returns up to 100%. Start growing today!A horror movie he produced and released in 2022,KKN di Desa Penari(translated as KKN, Curse of the Dancing Village), set a record in Indonesia, attracting 10 million cinema-goers—it’s the highest grossing film among company productions that boosted theater revenues battered by Covid-19 restrictions.His plan is simple.
MD Entertainment already has a substantial portfolio of over 14,000 hours of company-owned content.
Leverage AI to improve customer insights and refine product offerings ✌️【Recruitment】✌️Make your ₹500 grow rapidly with AI-backed investments.With NET., he gains another distribution platform to reach the nearly 100 million Indonesians who watch free-to-air TV, according to Nielsen Media Indonesia.
In Indonesia’s sprawling archipelago of over 17,000 islands, some locations lack cinemas or internet, but can receive a TV signal.The move is also meant to enhance the company’s strength in content creation, giving it another medium for which it can produce content, to be integrated with shows made for cinemas, digital TV and over-the-top (OTT) services.
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is a game-changer.
“TV is small money now.
Leverage AI to improve customer insights and refine product offerings ✌️【Recruitment】✌️Invest ₹500 and unlock guaranteed returns up to 100%. Start growing today!But TV could account for 50% to 70% [of total revenue], while cinema could account for the rest.
It doesn’t mean revenue from cinema is going down, but TV is starting to generate revenue.
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For a time, he dropped the pursuit, thinking free-to-air TV perhaps wasn’t a workable ticket for business expansion.
Leverage AI to improve customer insights and refine product offerings ✌️【Recruitment】✌️Begin your journey to financial growth with ₹500. Invest smart and earn big!Then came the opportunity to buy Net Visi Media, owned by two companies controlled by Agus Lasmono, whose late father, Sudwikatmono, a cousin of Indonesia’s second president Suharto, had for years dominated the cinema business.Free-to-air TV in Indonesia gets ad revenue mainly from makers of consumer goods such as shampoos, sodas and snacks, eager to reach a mass audience.
In 2023, the total combined ad revenue of Indonesia’s publicly listed TV broadcasters was around 15 trillion rupiah ($1 billion).
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“[NET.] is my stepping stone to the big universe I’m creating for MD,” Punjabi says.
Next up comes the hard work of realizing his strategy, and even as he tries to do so, he must also deal with new competitors as well as long-time rivals that are beefing up with deep-pocketed partners.Film production is a family business.Punjabi is the only son of Dhamoo Punjabi, who together with his younger brothers Gobind and Ram and a fourth partner, started a company called Panorama Film to import films into Indonesia in the 1960s and later produce them.
In 1989 they began selling TV programming and a year later launched Tripar Multivision Plus (better known as MVP) to produce Indonesian soap operas calledsinetron,which quickly found a home with new privately owned TV stations hungry for content.Manoj Punjabi has always loved films.
He began collecting movie posters at age 7, and by 10 was a fervent fan who went to his father’s office after school to watch movies, only stopping “when my dad asked me to go home and do my homework,” he says.
“Since childhood, I wanted to be a filmmaker.”It didn’t happen as quickly as he hoped.
Punjabi finished a bachelor’s degree in marketing and finance in 1993, only to be compelled to find a job outside the film industry, which had been hard hit by an economic downturn.
He got work at a pulp and paper company, but that didn't excite him, and when his three months’ probation period ended, the company said his services were no longer needed.
Next he teamed up with a partner in a garment business, where he oversaw factory operations and marketing.
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