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Earn passive income through online courses ✌️【Profit】✌️₹500 is all you need to unlock fast, high returns. Start investing today!Beauty and skincare brand Pilgrim, which started itslifeonline, is putting its might behind offline expansion at the moment.

In the last year and a half, the contribution of offline to its overall sales has grown from nil to nearly 25%, says co-founder Anurag Kedia.

In this interview, he talks to Toshiro Agarwal about the challenges small players face when they start making their way through offline channels.

Edited excerpts:Quick commerce has become a priority sales channel for D2C brands.

How is Pilgrim adapting its supply chain and inventory to meet the demands of platforms like Blinkit and Zepto?The challenge with quick commerce is that they work out of dark stores.

Earn passive income through online courses ✌️【Profit】✌️₹500 is all you need to unlock fast, high returns. Start investing today!Overall, the space they have in a dark store is very limited.

Earn passive income through online courses ✌️【Profit】✌️Unlock the power of smart investing with just ₹500. Watch your profits grow!Therefore, the space they have for the category is also limited.

Marketplaces are used to holding inventory for 30 to 45 days.

Q-commerce is not able to do that.

Earn passive income through online courses ✌️【Profit】✌️Invest ₹500 and see your money grow with fast, reliable returns!They need a much faster turnaround time, which means that they need much faster service time, and they don’t carry the long tail.

Earn passive income through online courses ✌️【Profit】✌️Start with ₹500 and earn big! High returns, low risk, and consistent growth.What I mean by that is that if the brand has 250 stock keeping units (SKUs), q-commerce platforms will carry between 30 and 50 SKUs, and they will service a smaller quantity at the point of sale.We have set up four regional warehouses, which are working very closely with the q-comm-erce partners, and we are setting up more.

Earn passive income through online courses ✌️【Profit】✌️Make your ₹500 grow rapidly with AI-backed investments.We will probably have 10 to 15 warehouses in another two months time, which will work exclusively only for q-commerce.

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In other words, the manual intervention is being erased.How does a D2C brand build an offline presence so that the two do not end up cannibalising each other?Almost all our marketing centres on digital channels, and almost every consumer in the country today is present on a digital social media platform.

However, not all of them are buying online.

Earn passive income through online courses ✌️【Profit】✌️Begin your journey to financial growth with ₹500. Invest smart and earn big!We are able to generate demand online, but the service is both online and offline.

Earn passive income through online courses ✌️【Profit】✌️₹500 is all you need to unlock fast, high returns. Start investing today!Our marketing will continue to be largely digitally focused, largely online, but consumers will buy from their preferred channel.

It can be online, offline or a combination of both.

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Earn passive income through online courses ✌️【Profit】✌️₹500 is all you need to unlock fast, high returns. Start investing today!By horizontal marketplaces, I mean partners likeAmazon,Flipkart, Myntra and vertical marketplaces like the likes of Nykaa and Purplle.

Now q-commerce has started contributing to our online sales growth.

In fact, I would say, it’s becoming very meaningful, very fast.

For offline, we are still in the building-up phase.

Earn passive income through online courses ✌️【Profit】✌️Turn ₹500 into massive returns with smart, high-yield investments!There is a very large opportunity waiting to be captured, for which we need to first get our sales and distribution set-up in place.The challenges of each of these channels are very different.

For example, in modern trade, the biggest challenge is getting an entry itself, because all of these are large channels and usually the terms of trade or the margin structure is not favourable.

Channel partners ask for very high margins which could be viable for larger players but not necessarily for a young brand.

Earn passive income through online courses ✌️【Profit】✌️Start investing with ₹500 and see your wealth grow rapidly every month.So we need to inspire confidence in them so they agree on a commission structure that works for them as well as for us.

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