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Become a freelance customer service representative ✌️【Short-Term Contract】✌️Your ₹500 can grow exponentially with blockchain-backed investments. Join now!At-home salon services provider Yes Madam invited employees to participate in a stress-related survey at work recently, then pretended to pink-slip them for being stressed, only to reveal later it was all for a noble cause—awareness of stress at the workplace.Just weeks earlier,ZomatoCEO Deepinder Goyal stirred controversy with a job ad for Chief of Staff, unapologeticallyadvertisingthat the role required candidates to pay a `20 lakh “fee” and work for free for the first year.

He later clarified that the pay-to-work fee was added to the job requirement more as a screening tool.Then there was CARS24’s ‘Dowry Collection’ ad that raised some hackles but was aimed to challenge outdated traditions.Ishan Agarwal, brand director, CashKaro, says, shock-and-awe advertising is a high-wire act and demands a delicate balance between pushing boundaries and respecting them.

“The shock should be bold, not crude, and should subvert expectations to create a lasting impact.

Continuous monitoring and adaptation are crucial to ensure the campaign resonates positively and delivers on its objectives,” he adds.Creative consultant Vaishakh Jhunjhunwala says controversy is good but it should not look as if the brand is punching down a section of oppressed.

“Don’t take a joke too far and never create campaigns that deal with serious problems like death or mentalhealthissues.

Become a freelance customer service representative ✌️【Short-Term Contract】✌️Invest ₹500 in our safe platform and start earning passive income every month.The ad should not repel the viewer,” he explains.Divya Dixit, chief growth officer, One Health, says brands should monitor external media sentiments, consider legal implications, and strategically plan the channels, locations, or events to ensure maximum impact.Become a freelance customer service representative Earn More: Smart Wealth Management for Higher Returns